The Vita Coco pee jar was just another Brand Twitter stunt

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Brands uh, really are going for it nowadays. 

Vita Coco, for one, had us all screaming when they responded to a hater who tweeted that he’d rather drink their social media manager’s pee than consume Vita Coco’s coconut water. Instead of simply moving on, the company mustered up all its BDE and had a staffer urinate in a jar, post a photo of said pee, and ask for the hater’s address.

How the hell did we get here?

While everyone on the internet was reeling from Pee Jar-gate, Vita Coco quietly launched a campaign to deal with internet hate. To promote their new product — which the company claims is “the first coconut water that tastes like coconut” and is made from pressed coconuts — Vita Coco reached out to the “most negative people on the internet” to try it out.  Read more…

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